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Roque has leveraged this desire to create an experience for kids and toy collectors to launch Dreams of Robots. The company’s first big project, a new IP called Siege Fortress Iron Berserker, launched ...

American Girl dolls are instantly recognizable, often featuring two pearly white teeth, stocky and supportive limbs, silky ...

From new twists on classics to trend-driven collectibles, 2026 is packed with toys that blend nostalgia, innovation, and playful design. With the LA Fall Toy Previews underway, here’s a first look at ...

Blind boxes and bags aren’t new, but intentional design keeps the format exciting for retailers, kids, and collectors alike.

One of the biggest stories of the past year wasn’t tariffs or economic uncertainty — it was the explosive growth of a category typically tucked deep within the tracking realm of Explorative & Other ...

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CHRIS BYRNE, The Toy Guy, President, Byrne Communications, Editor – Global Toy News. The Hong Kong Convention & Exhibition ...

We sat down with Schylling President Paul Weingard to discuss the exciting products are coming down the pipeline this year.

Hosted by The Toy Foundation, the philanthropic arm of The Toy Association, this year’s TOTY Awards and gala raised more than ...

Celebrating 60 years of fun with a special flashback from the archives of The Toy Book and The Licensing Book!